Check Out What We're Up To!
Why is Branding so important?
So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand. In short, your brand is the way your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.
Many small organizations and start-ups neglect spending necessary time thinking about their brand in this broad sense and the impact it has on their business. Let’s look at 10 reasons why digging into your brand is important:
BRANDING PROMOTES RECOGNITION.
People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at east purchasing your products or services.
YOUR BRAND HELPS SET YOU APART FROM THE COMPETITION.
In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organization now competes in the global economy. How do you stand out from the thousands or millions of similar organizations around the world?
YOUR BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA.
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story?
YOUR BRAND PROVIDES MOTIVATION AND DIRECTION FOR YOUR STAFF.
A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals.
A STRONG BRAND GENERATES REFERRALS.
People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.
A STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT.
A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.
YOUR BRAND REPRESENTS YOU AND YOUR PROMISE TO YOUR CUSTOMER.
It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?
YOUR BRAND HELPS YOU CREATE CLARITY AND STAY FOCUSED.
It’s very easy to wonder around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money.
YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERS EMOTIONALLY.
A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
A STRONG BRAND PROVIDES YOUR BUSINESS VALUE.
A strong brand will provide value to your organization well beyond your physical assets. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, Quick Trip)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.
WRAPPING IT UP
The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.
If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation…we’d love to help you identify and proclaim your story!
Business Card with Quality you can FEEL
I have always disliked when you get a business card from someone and it feels like they didn’t put any time or thought into them. Whether it is lack of design or the low quality of paper it is printed on it really does give someone a first impression. Do you not want someone to FEEL quality and and that you care enough about your business to represent it well?
So, with this thought I began the search for a great feeling business card that gives an instant quality impression. After trying about 5 different companies and being let down each time…not counting being bummed about the money lost cause I did not even want to hand them out, I finally found moo.com and am extremely impressed.
Moo.com offers Luxe Printing and they really are the high end of business cards. Every time I give someone one of my business cards now they have to stop mid conversation and always make a comment about how the cards look and FEEL! The printing is sharp and the thick, heavy quality of the paper is amazing. Plus being able to add in an additional feature, the color pressed into the middle of the card, is terrific. We recently purchased more business cards and also added in the mini business cards for networking events and expos where you will be handing out a lot of cards. This not only brings the price down some while still maintaing the quality but also give you one other way to stand out, they are a fun little size and makes people look again at them. Who doesn’t want someone to take a second glance at their cards when handing them out, really!
Grundy Designs is offering a May Special that we can upgrade to the LUXE business cards if you are interested. The May Special is a value of $2000 for ONLY $700 and includes a custom designed logo, 250 business cards, 100 letterhead, 100 envelopes and 3 social media designs. Also, if you want a sample, feel free to contact us and we will send you a sample of the LUXE business cards so you can feel for yourself.
So to wrap this up…business cards are not dead. People still like having them and remember they act as the face for your company so make it a good, quality impression.